Client: Lakeview Farms

Brand: La Mexicana Salsas

Project: Website Redesign

The Challenge: A New Website that’s True to a Bold Brand La Mexicana salsas burst with the bold flavors of fresh tomatoes, fire-roasted chilies, and hand-chopped cilantro—ingredients that tell a story of authenticity.

While La Mexicana products thrived in stores, its digital presence was due for a refresh to fully capture the brand’s magic.

BlueRock developed a recipe for a host of website updates to improve visitor engagement, rebound from high bounce rates, and to do justice to the La Mexicana brand’s rich heritage.  We would build a website to not only inform, but excite. We would immerse visitors in La Mexicana’s world, turning casual shoppers into flavor-seeking fans.

The Strategy: A Digital Presence Made Fresh (and Delicious!)
To transform the site into a true extension of the brand, we took a strategic, multi-layered approach:

• Authentic, Immersive Design

  Inspired by firsthand visits to Mexico, the new site weaves in warm, vibrant design elements that evoke the energy of traditional markets and kitchens. Every detail—from the textures to the typography—was chosen to reinforce authenticity.
• Mouthwatering, Pro-Curated Visuals

  A multi-day photoshoot – elevated by the talents of a gifted food photographer and a skilled food-stylist – captured the bright colors and rich textures of La Mexicana’s fresh ingredients, ensuring that every page invites visitors to experience the freshness before they even take a bite.
• A Distinctive Brand Voice

  We refined La Mexicana’s messaging to tell a richer, more compelling story—one that highlights the brand’s commitment to freshness, quality, and tradition.
• SEO-Driven Growth

  We optimized content and site structure to improve search visibility, making it easier for new customers to discover La Mexicana.
• Unveiled to Align with “Salsa Season”
  If you’re like us, it’s always salsa season! Still, sales volume is highest from the holidays through the Super Bowl. The redesigned site’s launch date was strategically selected so that the new LaMexicanaSalsas.com would arrive ahead of the party – and debut in time to maximize traffic, engagement, and sales.
• Influencer-Driven Momentum

  A partnership with Tailgating Challenge for a Super Bowl-themed contest helped drive awareness and reinforce La Mexicana as a must-have for game-day gatherings.

The Results are “Fire”:

Gorgeous, Effective, and SEO-Friendly

Now, LaMexicanaSalsas.com is the flavorful reflection that its storied brand deserves – dynamic, engaging, and built for growth. With its seamless blend of authenticity and functionality, their site now delivers an experience as fresh and bold as their salsas!