CASE STUDY
Client: Lakeview Farms
Brand: La Mexicana Salsas
Project: Social Media Strategy & Influencer Marketing
The Challenge: From Silent Salsas to Social Sensation
When Lakeview Farms acquired La Mexicana in 2021, the brand was a powerhouse in fresh, refrigerated salsa—but it had zero social media presence. In a category where consumers love to share food experiences, this was an untapped goldmine.
Our challenge? Turn La Mexicana from a family staple into a social staple—a brand people didn’t just buy, but talked about, engaged with, and celebrated.
The Strategy: More Than a Salsa, A Lifestyle
We didn’t just want to promote salsa – we wanted to create a community where people felt inspired to bring La Mexicana into their everyday lives. Our approach focused on:
- Flavor, authenticity, and brand affinity – showing that La Mexicana salsas are must-haves for all of life’s moments – large or small
- Influencer collaborations – leveraging trusted voices to amplify the brand
- Cultural storytelling & irresistible recipes – making La Mexicana’s social channels a go-to destination for salsa lovers
Influencer Impact: The Power of Authenticity
The heart of our strategy? Influencers who genuinely love great food and know how to engage an audience. And with La Mexicana’s legendarily fresh salsas – which go from farm to jar in just 48 hours – we had a product that was worthy of their special attention.
McKenzie Westmore – A Celebrity’s Table
Hollywood charm met homemade flavor when actress McKenzie Westmore (@mwestmore) incorporated La Mexicana into her Labor Day celebration. Known for her roles in Passions and Face Off, McKenzie brought the brand into her world of beauty, entertainment, and family traditions.
CookWithNidi – Viral Magic in the Kitchen
When we partnered with Nidi (@cookwithnidi) to introduce La Mexicana’s Fire Roasted Salsa, we knew we had something special. But we didn’t expect the internet to lose its mind.
Nidi created a “Shop With Me” reel, taking her audience from store aisles to her kitchen, where she whipped up a mouthwatering dish using La Mexicana. The video took off, spreading across feeds like wildfire.
The Results? Nidi brought the heat:
0 views
- 74,101 likes
- 92,080 accounts engaged
Tailgating Challenge – The Ultimate Game-Day Salsa
Football season is America’s most beloved sport, and La Mexicana belongs at the center of the gameday celebrations. We teamed up with Tailgating Challenge for a Super Bowl-themed contest, encouraging fans to reveal their dreams for the ultimate tailgate setups featuring La Mexicana.
The campaign solidified La Mexicana as game-day’s go-to salsas, linking the brand to tailgate traditions across the country.
Overall Results: A Presence Transformed
From a digital unknown to a social media force, La Mexicana’s transformation was undeniable. Through smart partnerships and creative storytelling, we:
- Built La Mexicana’s social presence from the ground up
- Created viral moments that put the brand on the map
- Increased brand affinity and engagement across platforms
- Drove real business growth, as reflected in these sales index increases:
- Millennials: 77 → 90
- Hispanic consumers: 70 → 81
Final Takeaway
La Mexicana is truly special – fresh, delicious, and original. One post, one recipe, and one viral moment at a time, we helped turn the silent salsa into the social media sensation it deserved to be!